HW Creativity

New media has fostered creativity in that the access to content is so easily attainable. Mobile devices and applications has made it easier for people to stay connected for longer amounts of times, allowing creative ideas to emerge online instantly. Websites like soundcloud for instance has made careers for relatively unknown performers because the access to their music is so easy to attain. Careers have been made though the use of 'mashups'. Many users take digital samples of artists music and apply their own twists and creativity to music tacks.

In the NYT article, "Disney Tolerates a Rap Parody of Its Critters. But Why?" written by Brook Barnes (2007) describes the mashup of a very popular rap song sampled in sync with a popular Disney animation. Walt Disney is notorious for their copyright protection, but have chosen not to take legal action against the creators of these mashups. My perspective on the matter is the mashup craze doesn't hurt the companies because it is only expanding their demographic, thus creating possibly more revenue in the end. New media is constantly evolving and shows no signs of slowing down.